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Attention is the new commodity. Visual Storytelling is the new currency.
- Human brain processes visuals 60,000x faster than text.
- Web posts with visuals drive up to 180% more engagement than those without.
- Viewers spend 100% more time on web pages with videos.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”
―Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook
“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”
―Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple
“The Power of Visual Storytelling is the new marketing bible!”
―Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel
“If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.”
―Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
- Sales Rank: #280774 in Books
- Brand: Walter, Ekaterina/ Gioglio, Jessica
- Published on: 2015-01-08
- Original language: English
- Number of items: 1
- Dimensions: 9.06" h x .48" w x 8.96" l, 1.26 pounds
- Binding: Paperback
- 240 pages
About the Author
Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin’ Donuts.
Most helpful customer reviews
24 of 27 people found the following review helpful.
Great Content = Theme + Point of View + Takeaway Message + Stunning Visual
By Avil Beckford
These days, I am reading books because I am searching for answers. In this instance, I wanted to learn as much as I can about visuals so that I can increase engagement on my blog. Each week, I come across at least one article talking about the importance of including images in your blog posts to increase traffic. But the articles are telling me what to do instead of demonstrating how to effectively use visuals to make my content more powerful. The Power of Visual Storytelling is an important book because of what it represents. Ekaterina Walter and Jessica Gioglio have taken a concept that is centuries old and made it accessible to a new audience. Centuries ago, cave drawings, signs and symbols were used to communicate ideas - images played a major role in societies and cultures. The book not only shows us, but tells us what we need to know about visual storytelling.
In The Power of Visual Storytelling, Ekaterina Walter and Jessica Gioglio give you the Who, What, When, Where, Why, and How of visual storytelling, and I found the book so helpful that I took a lot of notes. The subtitle of the book is very telling – How to use visuals, videos and social media to market your brand – so you know what to expect from the book, and it delivers. In the book, you will learn the seven elements of visual storytelling, types of images used for visual storytelling, how to create a visual storytelling strategy roadmap, and the reader will appreciate it that the authors recognize that not everyone is in a position to hire a consultant to do this. By following the instructions, which are straightforward, you can create and implement your strategy. Another section of the book that I particularly liked is crafting and sourcing stunning visuals.
If you are a blogger, or other content producer, and you are looking for ways to use visuals to make your content more powerful to increase engagement, then this is the book for you. It will walk you through the process.
17 of 18 people found the following review helpful.
Misleading title
By Avid Reader
I agree with the other reviewers. I expected this book to give examples on how to be a better visual storyteller. Instead, what the author chose to focus on, is a cursory review of social media trends. Many of the social media tips that the author introduces can be found on the Internet quite easily. Save time and money by skipping this book.
17 of 19 people found the following review helpful.
Great inspiration for creating visually based campaigns
By Amazon Customer
If you’re looking for a book that will give you inspiration for creating a visually based marketing campaign using a wide variety of social media platforms, this is your book. It covers the evolution of visual storytelling on the Internet, the top social media platforms that make the most of visual media, and how to develop a strategic visual marketing plan.
This book is easy to read and easy to use. There are lots of visuals that help illustrate point, bring your attention to key details and set aside statistical information. This is a great resource for social media professionals who need to communicate the importance of various platforms to their clients.
The only "downside" to this book was that most of the case studies are from big companies like Dunkin’ Donuts, Intel and The World Bank — organizations that can afford to hire a team to work on their social media. I would have liked to see a few more examples from small businesses and, perhaps, a solo-preneur or two. That said, these examples still provide inspiration for smaller organizations.
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