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Fashion and the Consumer (Understanding Fashion), by Jennifer Yurchisin, Kim K. P. Johnson
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This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry.
Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decisionmaking as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decisionmaking and social responsibility concerning design, production, and consumption.
Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use.
Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.
- Sales Rank: #1950735 in Books
- Published on: 2010-11-15
- Released on: 2010-11-23
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .48" w x 6.72" l, .75 pounds
- Binding: Paperback
- 224 pages
About the Author
Jennifer Yurchisin is Assistant Professor at the Department of Consumer, Apparel, and Retail Studies, University of North Carolina at Greensboro.
Kim K. P. Johnson is a Professor in the Retail Merchandising Program at the University of Minnesota.
Most helpful customer reviews
1 of 1 people found the following review helpful.
a informative book
By Brian E. Balster
this book does a great job of explaining WHY we all need t-shirts with three wolves and a moon. Many fashion textbooks make you think that t shirts with one, or even two wolves are fashion musts.
But Dr. Yurchisin makes it clear that a three wolves t shirt has significantly MORE wolves.
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