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Webs of Influence: The Psychology of Online Persuasion, by Nathalie Nahai
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As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.
�
At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click.
�
In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.
�
Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
- Sales Rank: #668748 in Books
- Brand: Brand: FT Press
- Published on: 2013-03-04
- Original language: English
- Number of items: 1
- Dimensions: 9.19" h x .71" w x 6.18" l, 1.20 pounds
- Binding: Paperback
- 288 pages
- Used Book in Good Condition
From the Back Cover
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.
�
At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click.
�
In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.
�
Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
About the Author
Nathalie Nahai is an award-winning speaker, lecturer and Web Psychologist, who consults with businesses to psychologically optimise their online engagement.
With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion. �
Also a member of #OgilvyChange, Nathalie�has a large online readership and an established internet presence. You'll find her articles at www.thewebpsychologist.com, and her tweets @TheWebPsych
Most helpful customer reviews
6 of 8 people found the following review helpful.
A great introductions to the role of psychology in marketing
By Jon Wing�rd
I bought this book as it just came out in Sweden. From the first pages I was hooked and has since finishing it often returned for brief and insightful reminders. Nathalie writes in a way that makes it easy to get right to the core on each topic. As an academic I love the fact that there are references to studies and further reading all through the book. It's a must have for any one interested in the field.
3 of 4 people found the following review helpful.
Thorough, well-researched book with TONS of ideas
By Jacob D Gerber
I read this book a few months ago, and I still have it sitting right on my desk, filled with bookmarks of places I want to re-visit, re-think, and re-implement in my own marketing. This book is just so full of fantastic information that I couldn't digest it all at one time.
The endnotes alone are worth the price of the book. I've read some other books that mainly source secondary resources like blog articles that rehash other primary sources. Nathalie Nahai has actually done an amazing amount of primary research, and the endnotes are filled with all kinds of studies on a huge breadth of topics.
Still, it doesn't read like a dry, academic tome. It's brilliant, deep stuff, but it isn't anything that a person of average intelligence would struggle to understand.
This book has become one of my top recommendations on the subject.
2 of 3 people found the following review helpful.
Psych and marketing!
By Grace
I am a student who is very much interested in digital marketing. I heard about Nathalie's book while I was studying abroad in the UK, but I didn't really pay attention/purchase it until I came back to the states. I fully regret the fact that I didn't pick up the book while abroad because this has a lot of useful info. Nathalie includes a lot of interesting real case studies, plus the book is filled with colors.. I love colors! Haha, that might make this book interesting for those who get board reading, right?
What I love about this book is how Nathalie draws from her background of psychology with additional support in neuroscience and behavioral economics to create awareness of how marketing has changed from the local to global context. She has made this a very easy read and I recommend it digital marketing beginners/those who have little to no knowledge in this industry. Also it might be useful for those who are planning to open their own website or those who want to update.
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